In this film, Dutch designer Hella Jongerius introduces the 3 latest additions to Danskina’s range of rugs and explains how she “usually commences with the yarn” when creating new textiles.
Argali rug by Hella Jongerius for Danskina
Danskina launched three new rugs in 2015, two by Jongerius – the company’s design director – and a third by recent Layout Academy Eindhoven graduate Daniel Costa.
Detail of the Argali rug by Hella Jongerius for Danskina
Jongerius’ very first new layout is a hand-knotted rug called Argali, which functions a braided fringe and silk embroidery.
Related story: Hella Jongerius reveals “expression of yarn and colour” with rugs in Milan
The rug gets its identify from the rugged breed of Himalayan sheep, which provided the wool utilized to make it.
Detail of the Argali rug by Hella Jongerius for Danskina
“It is produced from the wool of a sheep high up in the mountains,” Jongerius says. “This wool is so sturdy. You can use it in the contract market place. It will final permanently and it stays lovely.”
Dew rug by Hella Jongerius for Danskina
Jongerius also created a new tufted rug referred to as Dew, which features an uneven surface of hand-lower piles.
“Normally when you do tufting you shave it and it has 1 surface,” Jongerius explains. “But this is minimize by hand so you have irregularity. It offers it a very wonderful shadow perform.”
Fringe rug by Daniel Costa for Danskina
The third product in the new collection is a rug named Fringe by younger designer Daniel Costa, whose work Jongerius spotted in 2013 at the Design Academy Eindhoven graduate display.
“It really is produced out of New Zealand wool, with quite bulky fringes,” Jongerius says. “It is very generous. We are genuinely celebrating sheep like this.”
Fringe rug by Daniel Costa for Danskina
Berlin-primarily based Jongerius is broadly recognised as one of the world’s most influential female designers. This year she launched a manifesto calling for an end to “pointless goods, industrial hypes and empty rhetoric” in style with theorist Louise Schouwenberg.
In 2013 she worked with architect Rem Koolhaas to renovate the North Delegates’ Lounge at the United Nations buildings in New York.
Fringe rug by Daniel Costa for Danskina
When designing textiles, Jongerius says she constantly commences with the yarn.
“In basic as a designer I often start off with the yarn and that’s also what I do with Danskina,” she explains. “We start by spinning yarns, attempting to mix them in a unique way with other yarns. Then we start to design and style the rug.”
Dew rug by Hella Jongerius for Danskina
Danskina was founded in 1973 by Piet and Ina van Eijken. In 2011, the brand was acquired by textile companies Kvadrat and Maharam, which appointed Jongerius as design and style director in 2013. The trio of new designs make up the company’s 2nd assortment given that Jongerius took on the part.
She believes that there is a gap in the market for luxury contemporary rugs and says that she would like to help Danskina fill it.
Dew rug by Hella Jongerius for Danskina
“Men and women either have quite outdated and stunning antique rugs on the floor, or quite inexpensive ones, which they throw away following one or two many years,” she explains. “There is not a lot on amongst.”
“Why can not we have a modern model of this antique language? That is what I am seeking for.”
Danskina design director Hella Jongerius. Copyright: Dezeen
This movie was made by Dezeen for Danskina. It was filmed at Danskina’s studio in Amsterdam. The music featured is a track called October by Uk producer Jo Noon.
