ByBrown Designs Raindress For Style-conscious Female Cyclists

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Dutch style studio ByBrown has produced a windproof and waterproof dress for staying dry while cycling in the city.

Raindress by ByBrown

Manufactured from a breathable membrane fabric, ByBrown’s Raindress is meant to be a much more fashionable way for female cyclists to safeguard themselves from negative climate.

“By marrying technology and fashion, I have experimented with to develop the perfect wet-climate design,” explained Bybrown creative director Melanie Brown, who describes the solution as the “world’s 1st designer moist-climate dress”.

Raindress by ByBrown

The dress is developed to be worn as an outer layer above daily outfits. The shape of the tailored garment kinds a hooded poncho, which buttons up at the neck and extends down at the front to give safety for the legs.


Related story: Henrichs launches hi-vis garments for fashion-aware cyclists


Loops on the underside match all around every leg to make sure the dress isn’t going to slip off although cycling. A sash on each side permits the wearer to draw in the materials at the waist.

Raindress by ByBrown

“I want a female to put this on and come to feel fantastic and ultimately make rain a good point, something really worth dressing up for,” stated Brown. “I aim to alter the face of urban rainwear for ladies.”

A reflective strip runs vertically in excess of the hood and down the back of the garment.

Raindress by ByBrown

The Raindress folds down into a bag that comes with an integrated strap, and is obtainable in black, blue and khaki green in three sizes.

The design and style was very first presented for the duration of the Spring Summer season 2015 edition of Amsterdam Fashion Week.

Raindress by ByBrown

As cycling turns into increasingly well-known in cities about the planet, designers are generating much more for riders to put on. These incorporate fashion designer Sara Henrichs, who launched a variety of high-visibility clothing for nighttime biking, and Marlies Schets who wove a collection of add-ons from retro-reflective thread so they grow to be luminous following dark.

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