AMO Designs Pop-up Miu Miu Club For Fashion Event In Paris

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The research arm of Dutch studio OMA developed a 1990s-design nightclub in Paris to host a one-off event for vogue brand Miu Miu .

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AMO’s Miu Miu Club hosted a dinner, a vogue show and many musical acts inside of the 1937 Palais d’Iena – a Neoclassical-design creating in Paris originally made by French architect Auguste Perret, who specialised in utilizing reinforced concrete. The construction currently houses government offices.

The Miu Miu occasion took location on Saturday 4 July 2015, the night prior to the city’s haute-couture vogue week for the Autumn Winter 2015 season kicked off.

Miu Miu club by AMO

Borrowing cues from 1990s nightclubs, the AMO design and style “referenced an underground and industrial environment with strip lighting, metal grids, and PVC sheets”.

The Rotterdam studio – which also developed the set for Prada’s menswear display in Milan last month – developed a short-term scaffolding framework all around the sides of the space.

Miu Miu club by AMO

Miu Miu is the nickname of Italian vogue designer Miuccia Prada, who set up an offshoot brand with the identical identify in 1993 as a platform for explorations past her main Prada collections.

Miu Miu club by AMO

The Miu Miu logo was emblazoned above the entrance to the space in neon lights, even though additional tube lighting was connected to the structure’s metal poles.

Miu Miu club by AMO

Dining tables were situated beneath the metal beams, which supported a platform that was employed as a catwalk to existing clothes from the Miu Miu line.

Miu Miu club by AMO

A dance floor in the centre of the space faced a DJ booth, backed by a light-up wall that illuminated in time with the music.


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AMO and sister studio OMA have a longstanding partnership with the Prada group, having worked collectively for 25 years as a consequence of a friendship between their founders – architect Rem Koolhaas and Miuccia Prada.

Miu Miu club by AMO

Catwalks made by the architects for the vogue property consist of a series of linked symmetrical vestibules and a runway that floated on a blue pool, whilst other projects have encompassed store interiors, furniture collections and even a moveable, form-shifting cultural pavilion.

Miu Miu club by AMO

OMA also not too long ago finished the Fondazione Prada – a new arts centre within a former distillery in Milan that opened in Might 2015.

Miu Miu club by AMO

However Herzog &amp de Meuron was picked to style Miu Miu’s new shop in Tokyo, which opened earlier this year.

Miu Miu Club by AMO Photograph by Alberto Moncada

Paris’ Haute Couture style week continues till 9 July 2015.

Photography is by Agostino Osio, courtesy of OMA, unless otherwise stated.

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