Film: in our following exclusive movie with Julia Peyton-Jones, the Serpentine Gallery director discusses the artificial mountain MVRDV proposed for the 2004 Serpentine Gallery Pavilion, which sooner or later proved as well costly to develop.

Proposed Serpentine Gallery Pavilion 2004 by MVRDV

Given that the Serpentine Gallery’s pavilion programme began in 2000, the gallery has built a new framework on its lawn in Kensington Gardens each yr except 1.

Proposed Serpentine Gallery Pavilion 2004 by MVRDV

In 2004, Dutch architecture company MVRDV was invited to layout a pavilion, but the massive artificial mountain they proposed to construct more than the gallery was in no way constructed.

Proposed Serpentine Gallery Pavilion 2004 by MVRDV

“I believe of it as a heroic failure on all components,” Peyton-Jones says in the movie. “They needed to put a mountain in excess of the Serpentine, so from the outdoors you couldn’t see it at all.”


Relevant story: Julia Peyton-Jones to depart London’s Serpentine Gallery


“It was amazingly pricey. In addition to that, the overall health and safety concerns had been massive. So regretfully – extremely regretfully – we decided it couldn’t go ahead.”

Proposed Serpentine Gallery Pavilion 2004 by MVRDV

Despite by no means being developed, Peyton-Jones believes MVRDV’s design and style is nonetheless a significant contribution to the gallery’s pavilion programme.

Proposed Serpentine Gallery Pavilion 2004 by MVRDV

“It underscores that some tasks in architecture do not occur,” she says. “We didn’t have a pavilion that year but that’s OK and I have usually felt that it is Ok.”

“We hold it in the run of the commissions, partly because my personal investment of time was so important that I truly feel it has to be there. Partly due to the fact the scheme was extraordinarily properly worked up. We worked on it actually hard.”

Proposed Serpentine Gallery Pavilion 2004 by MVRDVSegment of MVRDV’s proposed Serpentine Gallery Pavilion 2004 – click for more substantial picture

Site visitors would have been ready to walk up and down MVRDV’s proposed framework, as nicely as coming into within to go to the gallery inside of it.

MVRDV have been the youngest practice that we had commissioned up to that time and they came up with a scheme that was incredible and brave audacious and grand,” Peyton-Jones says. “It was the initial time that the architects really wanted to obliterate the gallery.”


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“They are extremely distinguished architects, so I am proud they are portion of the undertaking. I am disappointed that we couldn’t do it, but that’s how architecture is.”

Julia Peyton-Jones portrait Serpentine Gallery director Julia Peyton-Jones. Copyright: Dezeen

This movie was filmed by Dezeen at the Serpentine Gallery in London. All images are by MVRDV and courtesy of Serpentine Galleries, unless of course otherwise stated.

Dezeen is hunting back at each of the pavilions from 2000 to 2015 in a series of films. You can observe all the motion pictures as we publish them on our YouTube playlist:


Related story: Serpentine Gallery Pavilion is an experiment with plastic, says SelgasCano

Serpentine Gallery Pavilion is an experiment with plastic, says SelgasCano

Connected movie: Oscar Niemeyer “took the quick extremely seriously” for 2003 Serpentine Gallery Pavilion

In the prior instalment of our unique video series with Julia Peyton-Jones, the Serpentine Gallery director recalls her trip to Brazil to persuade Oscar Niemeyer to layout the Serpentine Gallery Pavilion in 2003. Bigger version + story »

A lot more Serpentine Gallery Pavilions:

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