Dutch interior architecture studio i29 combined contrasting block colors and mirrored walls to create this pavilion for an yearly style honest in Amsterdam .


i29 was invited by Dutch magazine Eigen Huis &amp Interieur to design the short-term installation for the VT Wonen&ampDesign Beur event, which took location from 29 September to four October 2015 at the RAI Amsterdam exhibition space.


The studio determined to develop a restful location amidst the busy nature of the fair that guests need to explore “stage by stage”.


“As the pavilion is in the middle of an overcrowded fair with lots of items, we wanted to produce a restful spot,” architect Jeroen Dellensen informed Dezeen. “The potent simplicity of the pavilion tends to make it a spot for contemplation amidst the abundance of goods at the fair.”


“We strived to make a spatial expertise for the visitors that surprises an surroundings that should be identified stage by stage,” he continued.

Relevant story: i29’s wooden wall turns historic department store tower into artists’ residence

The room is split into two zones: one featuring boldly coloured walls and carpets, and the other totally stark white.


Mirrored volumes are located in the two sections of the pavilion, and “play with the perception of area” by reflecting the colors of the opposite side.


Show cabinets filled with household objects are encased inside each of the reflective boxes, and are intended contrast with the “emptiness” of the pavilion.


“The display circumstances consist of compressed worlds which refer to residing,” stated Dellensen. “The contrast between the emptiness of the pavilion itself and the richly decorated display circumstances reinforce each and every other.”


Objects within the “playful and experimental” cabinets incorporate Spanish designer Jaime Hayón’s monkey-shaped table, and self-watering plant jars by Amsterdam company Pikaplant.

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Each and every of the cabinets have been uniquely decorated, and are intended to make guests question the partnership in between merchandise and surroundings.


“We want to stimulate awareness with the visitors that a residing setting is not only about merchandise they purchase, but largely about the environment they are placed in,” stated Dellensen.


i29 was founded in 2002 by designers Jaspar Jansen and Jeroen Dellensen, and has because turned a historic division keep tower into an artists’ residence, and created an optical illusion within a Dutch design and style store.

Photography is by Dennis Brandsma and Ewout Huibers.



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