A “timeless damage” covered in reflective components was put in across the runway at Italian brand Miu Miu’s Paris trend display by Dutch studio AMO .
AMO – the analysis arm of OMA – continued its collaboration with style designer Miuccia Prada to produce the set design for her Miu Miu brand’s presentation in the course of Paris Style Week on Wednesday.
The present took place in the hypostyle hall of the Art Deco Palais d’Iena, developed by French architect August Perret in 1937.
Photograph by Agostino Osio
Between the building’s rows of columns, AMO installed a giant framework that snaked by way of the space and was punctured with angled arches.
“For the 2016 SS Miu Miu present AMO invades the monumental architecture of August Perret’s Palais d’Iena in Paris with a timeless ruin, introducing a dramatic counterpart to the rigorous linearity of the Palais,” mentioned the studio.
Related story: AMO patterns pop-up Miu Miu Club for style event in Paris
Starting at the grand staircase at one finish of the area, the arches spanned back and forth across the space. Designs paraded along a route produced through the gaps and between the columns.
Photograph by Agostino Osio
“The volume, embedded in the hypostyle, is carved following the model’s path,” AMO stated. “Concealing and revealing the columns, an organic dialogue is established with the present architecture.”
Gold and silver-coloured resources with various textures and mirrored qualities were utilized to cover the whole structure.
“The complex geometry of the installation is clad with a set of industrial reflective materials amplifying its extraneous presence to the surrounding atmosphere,” explained AMO.
Photograph by Alberto Mocada
Spectators have been arranged in lines around the edges of the area, seated on modest wooden chairs.
“The audience is organised linearly along the perimeter of the hypostyle dealing with the constant changing partnership in between the Palais, the injected architecture and the vogue,” explained AMO.
Associated story: AMO simulates an infinite catwalk for Prada menswear display
“Based mostly on this concentric organisation, the demonstrate unfolds close to the brutal volume that turns into both path and background for the models.”
AMO developed a pop-up nightclub in Paris for Miu Miu earlier this 12 months, and has also created the Milan catwalks for sister brand Prada.
Photograph by Agostino Osio
Bigger projects developed as part of the ongoing collaboration consist of the Fondazione Prada arts centre in the Italian city, which opened in Could and functions a bar by Wes Anderson.
Although Swiss architecture firm Herzog & de Meuron was selected to style Miu Miu’s box-like keep in Tokyo’s Aoyama district.
The Spring Summertime 2016 edition of Paris Fashion Week, which took location from 29 September to 7 October 2015, also featured Hussein Chalayan’s catwalk shower that dissolved a pair of soluble outfits and Akris’ collection inspired by Sou Fujimoto.
