Aluminium By Squarestreet Is Dezeen Watch Store’s Lightest Ever Watch

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Dezeen Observe Keep: launching this week, the Aluminium by Hong Kong brand Squarestreet is named following the super-light industrial materials utilized to make it and weighs just 33 grams.

Squarestreet Aluminium watch arrives at Dezeen Watch Store

Aluminium is the second watch from Swedish designer Alexis Holm’s Squarestreet brand, which has a product portfolio that consists of leather bags, footwear and other add-ons.

Squarestreet Aluminium watch arrives at Dezeen Watch Store

Its industrial-grade brushed aluminium situation is just 42 millimetres thick and is very lightweight, meaning the whole observe weighs only 33 grams – like the Italian leather strap.


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The designer wanted to create a watch that stood out amongst the plethora of Minimalist timepieces that have appeared on the market recently.

Squarestreet Aluminium watch arrives at Dezeen Watch Store

“The much less detailed anything is, the easier it is to design,” Holm stated in an interview on the Dezeen Observe Store site. “Minimalism as the holy grail of layout is these days a lot more rule than exception. Minimalism has turn into the instrument of the cowardly.”

Squarestreet Aluminium watch arrives at Dezeen Watch Store

The dial is printed with concentric rings of small black hour markers and minute markings and numbers. A tiny sub-dial on a single side of the encounter contains the seconds hand and markings.

Squarestreet Aluminium watch arrives at Dezeen Watch Store

“We do not think that significantly less is a lot more, but that doesn’t suggest we’d ever be gaudy or ridiculously decorative,” stated Holm.


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“The finished solution exudes that modern crispness, but with no being so pitifully void of layout elements.”

Squarestreet Aluminium watch arrives at Dezeen Watch Store

Aluminium is now obtainable at Dezeen Observe Store in 6 various colour variations: all black with white markings a black case, white encounter and black markings, and brown leather strap a gold-coloured case with a black encounter and darker, camel-brown strap a gold situation with a white encounter and pale brown strap a silver case, with a white encounter and black strap and a silver situation with a silver face, white markings and a camel-brown strap.

Squarestreet Aluminium watch arrives at Dezeen Watch Store

Other recent launches from Dezeen Observe Shop include the Dezeen + Bradley, our own model of Eone’s observe originally developed for blind people, and the Instrmnt 01 DZN, a collaboration amongst Dezeen and Glasgow-primarily based, multi-disciplinary crew Instrmnt.

Get the Aluminium by Squarestreet at Dezeen Watch Keep »


Related story: Instrmnt 01-DZN limited-edition observe launches at Dezeen View Retailer

Instrmnt 01-DZN limited-edition watch launches at Dezeen Watch Store

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In this unique interview Spanish artist and designer Jaime Hayón discusses the design and style of his very first watch assortment, which is accessible to buy at Dezeen Watch Retailer. Larger model + story »

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