Dezeen and MINI Frontiers named Best Commercial Partnership at AOP Awards 2015

Dezeen has won the Industrial Partnership class at the AOP Digital Publishing Awards 2015 for Dezeen and MINI Frontiers – the third key award the collaboration has won this yr.

Judges of the Uk Association of Online Publishers’ annual awards show described the task as “a actually creative and revolutionary partnership,” praising its editorial integrity.

“The campaign was a wonderful instance of a media proprietor becoming offered the inventive versatility to style a actually unique remedy,” the judges stated. “Their campaign was the most amazing in the field, achieving market place-leading results across owned and earned media.”

Dezeen and MINI Frontiers named Best Commercial Partnership at AOP Awards 2015 The Dezeen crew acquiring their award from comedian Rufus Hound (left)

Dezeen and MINI Frontiers is our ongoing collaboration with car brand MINI, exploring how design and style and engineering are coming with each other to shape the future.

The undertaking beat a shortlist including the Guardian, Dennis Publishing and Worldwide Radio to the award, which was presented to the Dezeen staff by comedian Rufus Hound at a ceremony in London final evening.

“The judges considered that the winner was a ideal-in-class example of a really imaginative and innovative partnership,” said the jury of the class, which rewards revolutionary collaborations among online publishers and brands.

Connected story: Dezeen wins Business Campaign of the Year at the British Media Awards 2015

Dezeen was also shortlisted in the Editorial Group 2015 — Enterprise to Organization and Best Use of Video categories, which had been won by The Drum and Vice Information respectively. The total list of winners is accessible here.

This is the fifth award in quick succession for Dezeen and the third accolade for Dezeen and MINI Frontiers, which has presently won Commercial Campaign of the Yr at the British media Awards 2015 and picked up a Webby People’s Voice award for technologies video of the 12 months.

Dezeen was named Best Content material Studio at the Digiday Publishing Awards 2015, while Dezeen’s social media editor Ross Bryant was given the British Society of Magazine Editors Increasing Stars award for Very best Use of Social Media.

Editor Anna Winston has also been shortlisted for Editor of the 12 months (enterprise) at the approaching 2015 PPA Awards, whilst style editor Dan Howarth is in the working for PPA Author of the Yr (business).



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